The Process

 

The project was to create a grabbing spread for a magazine that teaches the audience about a subject. Bring interaction to engage the reader.

I wanted to engage readers with movement and grab them with a mix of photo and illustration.

I experimented with full bleed and non bleed pages with illustrations crossing over. For the tomato spread I want the vibrant colors of the tomatoes to shine, so utilized a limited color palette. With the pastas, a minimal palette was used as well to be cohesive with the tomatoes and to keep things from becoming too busy. To bring movement lines were added to guide and break up the page so readers don’t get overwhelmed.

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