Duke University
Since 2022, I have worked at the Sanford School of Public Policy, where I’ve developed a wide range of print and digital deliverables, including program certificates, conference signage, WordPress websites, marketing creative, and video content. This role has strengthened my ability to execute across mediums while maintaining consistency within established brand guidelines and institutional standards.
Digital Work
Video Modules
I led production for a comprehensive 12-module video series on social entrepreneurship, complete with a companion workbook designed to reinforce learning outcomes. From directing recording sessions to overseeing post-production, I ensured each module was clear, cohesive, and engaging across the full series. This project is part of a broader portfolio of five+ video initiatives, reflecting my ability to manage end-to-end video production—from concept development through final delivery—with consistency and quality.
Course Website Design
I lead in the management and ongoing development of Executive Education program websites, partnering closely with colleagues and clients to create digital experiences that prioritize clean design, intuitive navigation, and conversion-focused user journeys. My approach balances strategic messaging with thoughtful UX to ensure each site effectively supports program goals and audience engagement.
See more: Duke Cybersecurity Programs | Sanford Executive Education
Marketing
Campaign Management
Since 2023, I’ve led Google Ads strategy for Sanford’s Executive Education programs, driving measurable growth in program awareness, lead generation, and enrollments. I manage the full campaign lifecycle—from strategy and buildout to optimization and performance reporting—using Google Ads, Google Analytics, Tag Manager, and Excel to continuously improve ROI and scale what works.
Creative Collateral
Over the past 2 years, I have managed the creation and printing of our Executive Education Program certificates. The certificates were created using Adobe Indesign and data merge with Microsoft Excel. I have produced program certificates for 10 Executive Education programs, programs include: Duke Cybersecurity Leadership Program, Leadership Development Fellowship, SEAREG Conference, and DCID’s Open Enrollment Programs.
Print Projects
Signage
I lead the design and production of program and conference signage, overseeing both creative development and print coordination. For each initiative, I create custom signage aligned with brand guidelines to ensure a cohesive and professional on-site presence. To date, I’ve delivered signage solutions for six programs and conferences, maintaining consistency, quality, and attention to detail from concept through installation.
Program Collateral
Over the past two years, I have managed the design and production of Executive Education program certificates, overseeing both creative development and print execution. Using Adobe InDesign and advanced data merge workflows with Microsoft Excel, I streamlined the creation of personalized certificates at scale while maintaining accuracy and brand consistency.
I have produced certificates for 10 Executive Education programs, including the Duke Cybersecurity Leadership Program, Distinguished Humphrey Fellowship Program (DHFP), SEAREG Conference, and the Duke Center for International Development (DCID) Open Enrollment Programs.