Freelance Work

Since 2022 I have been working at the Sanford School of Public Policy. During the time, I have created deliverables in print and digital mediums such as program certificates, signage, WordPress sites, marketing creative, and video content. The role allowed me to gain experience working within established branding guidelines.

Marketing

Campaign Management

In 2023, I began managing the Google ads campaigns for Sanford’s Executive Education programs. Now I am fully responsible for creating, managing, and reporting on program campaigns. I utilize, Google ads, Analytics, Tag Manager, and Excel to assist in ad management.

Creative Collateral

Over the past 2 years, I have managed the creation and printing of our Executive Education Program certificates. The certificates were created using Adobe Indesign and data merge with Microsoft Excel. I have produced program certificates for 10 Executive Education programs, programs include: Duke Cybersecurity Leadership Program, Leadership Development Fellowship, SEAREG Conference, and DCID’s Open Enrollment Programs.